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Wednesday, November 28 • 10:00am - 11:30am
D-20 - Web and Social Media Institute 301: Measuring Value.

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This 301 workshop will feature free and low-cost evaluative tools for online and social media activities (e.g., Google Analytics, Survey Monkey, social media reports from Facebook and Twitter). Presenters will demonstrate how to use some common tools, and discuss how to select the most appropriate measures for your project. We will then demonstrate some easy-but-useful qualitative approaches to gathering evaluation information. Finally, the panel will pull the pieces together with some case studies of evaluation findings and discussion of how they might and should trigger change.

Learning Objectives:

  • Participants wil learn how to use Google Analytics and other Web metric tools to examine the reach and use of their Web sites and social media tools.
  • Participants will be able to select five key metrics for their project.
  • Participants will be able to describe 1-2 qualitative evaluation methods for online programs.


Jamie Steiger

Program Director, AETC National Resource Center
Jamie Steiger is the Program Director for the AETC National Resource Center. She received a Bachelor of Arts and Social Work degree from the University of New Hampshire in 1998 and a Master of Public Health degree from University of Medicine and Dentistry in 2007. She is currently... Read More →


Judy Collins

Program Coordinator, AETC National Resource Center
Judy Collins is a writer, graphic artist and designer. She has a Bachelor of Arts in Creative Writing degree from New York University. With more than 10 years of copywriting, editing and graphic design experience for print and the web, she joined the AETC NRC team as program & social... Read More →

Veronica Jones

Program Manager, AETC National Resource Center
Veronica Jones has been working with AETC NRC since 2005. She holds a MA degree in public health from the University of Medicine and Dentistry of New Jersey and BA degree from Spelman College. In her role as Program Manager, she currently coordinates the AETC Minority AIDS Initiative... Read More →

Nicole Mandel

AETC NRC Website Project Manager, UCSF Center for HIV Information
Ms. Mandel is the project manager for the UMBAST website and the AETC National Resource Center.

Wednesday November 28, 2012 10:00am - 11:30am EST
Wilson A

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