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Wednesday, November 28 • 10:00am - 11:30am
D-33 - Guidance to Utilizing Social Marketing Approaches to Align With the National HIV/AIDS Strategy (CE)

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AltaMed Health Services, one of the largest FQHCs nationally, serving primarily the Latino population in LA and Orange county provides care to nearly 1,200 HIV/AIDS patients. As part of reaching out to community members that are HIV+ and are unaware of their status, AltaMed is integrating social marketing strategies to outreach to high risk populations.

Learning Objectives:

  • To raise the awareness among service providers on the effectiveness of the use of agency website as a strategy to promote services to increase referrals and raise awareness of the community on HIV issues and resources that are available for them. Creating a referral mechanism through your agency website is one way to increase referrals for HIV services.
  • To promote the use of social marketing outreach strategies to help improve increasing the number of clients that is aware of their HIV+ status and links them into care. Methods: Facebook, twitter, YouTube, and AltaMed’s website have been utilized to reach out to the community to engage high risk populations to come in for an HIV test or reengage HIV+ populations.


Thomas Siegmeth

Director of Wellness and HIV Services, AltaMed Health Services
Thomas Siegmeth serves as the Director of Wellness and HIV Services for AltaMed Health Services. Thomas has been working in the field of health education and prevention programs for more than 15 years. He holds a Master’s in Public Health from Loma Linda University and a Bachelor’s... Read More →

Wednesday November 28, 2012 10:00am - 11:30am EST

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