AltaMed Health Services, one of the largest FQHCs nationally, serving primarily the Latino population in LA and Orange county provides care to nearly 1,200 HIV/AIDS patients. As part of reaching out to community members that are HIV+ and are unaware of their status, AltaMed is integrating social marketing strategies to outreach to high risk populations.
Learning Objectives:
- To raise the awareness among service providers on the effectiveness of the use of agency website as a strategy to promote services to increase referrals and raise awareness of the community on HIV issues and resources that are available for them. Creating a referral mechanism through your agency website is one way to increase referrals for HIV services.
- To promote the use of social marketing outreach strategies to help improve increasing the number of clients that is aware of their HIV+ status and links them into care. Methods: Facebook, twitter, YouTube, and AltaMed’s website have been utilized to reach out to the community to engage high risk populations to come in for an HIV test or reengage HIV+ populations.
