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Wednesday, November 28 • 10:00am - 11:30am
D-34 - Guidance to Using Fotonovelas as a Health Literacy Tool to Educate Latinas on HIV/AIDS

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The Ryan White Part A and D programs in Bexar County partnered with The Health Collaborative, a non-profit organization to conceptualize, produce, disseminate, and evaluate a Fotonovela project. Needing a low-literacy tool to access Latina women, the group embarked on a strategy to produce age-specific educational materials focusing on HIV/AIDS testing, education, and access to care. A Fotonovela is a familial and historically accepted form of delivering health information in Latino communities. It relies on the use of graphics and limited use of bilingual (Spanish/English) text. The three target groups of Latinas were Jovencitas (ages 18-29), Damas (ages 30-45), and Doñas (ages 45 and older). The educational message, getting tested, using condoms, and accessing services was tailored to each age group to enhance utilization.

Learning Objectives:

  • Participants will learn steps in the conceptualization of a Fotonovela project to meet the health literacy needs of the target population.
  • Participants will learn to identify key health literacy strategies that recognize cultural and familial competencies to ensure greater access to care.
  • Participants will become better able to develop recommendations and/or policies for improving access to care for specific marginalized populations to reduce health disparities.


Lucia Bustamante

Project Director, University of Texas Health Science Center at San Antonio
Ms. Bustamante has served as the Project Director for the Ryan White Part D program in San Antonio since 2005. The Ryan White Part D region covers over 47 counties in South Texas. This region covers the Mexico/Texas Border and rural communities. The population is predominantly of... Read More →

Elizabeth DeLaFuentes

Executive Director, The Health Collaborative
Ms. De La Fuentes serves as the Executive Director for The Health Collaborative. Ms. De La Fuentes works in tandem with the board and staff to provide the highest standards of collaboration, sharing of resources and best practices to increase the impact of services for the community... Read More →

Charlene Doria-Ortiz

Program Manager, Bexar County RW Part A
Ms. Doria-Ortiz serves as Program Manager and oversees the Quality Management program for the Administrative Agency (AA) for Ryan White Parts A and B. The AA covers the San Antonio TGA and the Part B which includes over 28 counties in the south central Texas region. Many counties... Read More →

Wednesday November 28, 2012 10:00am - 11:30am EST

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