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Tuesday, November 27 • 10:15am - 11:45am
A-20 - Web and Social Media Institute 101: Jumpstart the Conversation

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While more than 95 percent of Ryan White agencies have Web sites, social media use lags (55% are on Facebook, 38% use Twitter, and 28% have YouTube channels). Very few planning councils use any social media. This introductory workshop is designed for non-technical staff who want to kick start or refresh their program’s online presence. We will highlight online and social media best practices and explain the principles behind them (using the “Pecha Kucha” presentation methodology of 20 slides in 20 seconds). The remainder of workshop time will be devoted to group exercises where participants will have the opportunity to apply the principles of user-centered design to project scenarios common to the Ryan White Community. Planning and implementation worksheets will be available online to guide participants post-meeting.

Learning Objectives:

  • Improve Web presence by featuring high-value content to the target audience.
  • Participants will learn how to work with technical staff or contractors to establish 1-3 new online training/communications tools for their agencies, planning bodies, or consumer groups.
  • Colleagues will be oriented to the basic operations of 3-5 online tools that will connect clients and providers to services and resources.

Moderators
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Nicole Mandel

AETC NRC Website Project Manager, UCSF Center for HIV Information
Ms. Mandel is the project manager for the UMBAST website and the AETC National Resource Center.

Speakers
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Jenna Kah Bardwell

Jenna Kah Bardwell is the Program Coordinator-Education for the AETC National Resource Center. She received a Bachelor of Arts degree in psychology from Trinity University in 2008. She has been part of the AETC network for over 3 years. Prior to joining the AETC National Resource... Read More →
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Judy Collins

Program Coordinator, AETC National Resource Center
Judy Collins is a writer, graphic artist and designer. She has a Bachelor of Arts in Creative Writing degree from New York University. With more than 10 years of copywriting, editing and graphic design experience for print and the web, she joined the AETC NRC team as program & social... Read More →
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Bruce Maeder

Technology Manager, Northwest AIDS Education and Training Center
Bruce Maeder is the Technology Manager for the NW AETC and is a seasoned technology leader and project manager with technical skills including video editing, Web site development, copywriting and graphic design. In addition to his work with the NW AETC, he manages the Hepatitis Web... Read More →


Tuesday November 27, 2012 10:15am - 11:45am EST
Wilson A

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