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Tuesday, November 27 • 1:30pm - 3:00pm
B-20 - Web and Social Media Institute 201: Maximizing Your Impact

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With basic knowledge about online tools in hand and creative inspiration, this 201 workshop will explain how to use and integrate social media and Web sites to maximum effect. Lessons include making the most of social media (e.g., Facebook and Twitter techniques and best practices to expand your reach); using multimedia tools (e.g., YouTube, Vimeo, Flickr); online writing tips (Web pages, Tweets, and blogs). Panelists will demonstrate effective integrations and then break down how they were achieved. Additional free and/or low-cost training resources will be outlined and shared post-meeting.

Learning Objectives:

  • Participants will be instructed in the use of social media add-on resources (e.g., HootSuite, Blogger) to expand their social media audiences.
  • Participants will learn to write more effective content for online platforms.
  • An individual technology training approach and plan for keeping informed will be developed.

Moderators
JR

Jaclyn Rubio

Public Health Analyst, HRSA

Speakers
JC

Judy Collins

Program Coordinator, AETC National Resource Center
Judy Collins is a writer, graphic artist and designer. She has a Bachelor of Arts in Creative Writing degree from New York University. With more than 10 years of copywriting, editing and graphic design experience for print and the web, she joined the AETC NRC team as program & social... Read More →
AG

Alan Gambrell

Principal, Public Ink
Principal, Managing PartnerAlan Gambrell, principal and managing partner of Public Ink, has over 26 years of experience providing technical assistance, program analysis, writing/editing, communications, and organizational development to over 15 federal U.S. agencies and dozens of... Read More →
AM

Aisha Moore

Communications Director, AIDS.gov/JSI
Aisha L. Moore, MPH is a Consultant at JSI. For the past 12 years, she has been involved in communications, evaluation, training and technical assistance programs for Department of Health and Human Services clients. She currently serves at the Communications Director of the AIDS.gov... Read More →

Moderators
AO

Aaron O'Brien

National Quality Center
Aaron serves as the Program Analyst for the Roper St. Francis Ryan White Program and Wellness Center in Charleston SC. Aaron developed the program’s data management and quality improvement infrastructure and now serves in a number of statewide and national capacities to further... Read More →


Tuesday November 27, 2012 1:30pm - 3:00pm
Wilson A

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