With basic knowledge about online tools in hand and creative inspiration, this 201 workshop will explain how to use and integrate social media and Web sites to maximum effect. Lessons include making the most of social media (e.g., Facebook and Twitter techniques and best practices to expand your reach); using multimedia tools (e.g., YouTube, Vimeo, Flickr); online writing tips (Web pages, Tweets, and blogs). Panelists will demonstrate effective integrations and then break down how they were achieved. Additional free and/or low-cost training resources will be outlined and shared post-meeting.
Learning Objectives: